Sea Moss Transformation – End-to-End Shopify E-Commerce Build

Sea Moss Transformation, a Shark Tank-funded powerhouse in natural sea moss supplements (gels, gummies like Mango and Strawberry flavors), turned to us amid post-funding growth pains. Our comprehensive Shopify web design and development—from custom UI to subscriptions and global payments—unlocked a scalable store, boosting orders by 500% and enabling 25% recurring revenue.

Client Background

Founded by Alexiou Gibson, The Transformation Factory (TTF) behind Sea Moss Transformation promotes physical, emotional, and spiritual health with 100% natural, vegan, FDA-approved products. Shark Tank funding amplified demand for their nutrient-dense superfoods (rich in 92 minerals for skin, gut, and immune support), but their legacy site couldn’t keep up with 20,000+ customers or featured bundles like Tropic Burst Gummies.

The Challenge

Outdated platform lacked e-commerce essentials: no dynamic product catalogs (e.g., gels in Banana, Mango, Pineapple), subscription models, or multi-market shipping.
Post-Shark Tank surge led to cart abandonment from slow loads, insecure payments, and missing upsells/offers.
Needed a premium, mobile-first site to match their “nature’s most powerful superfood” branding and handle high-volume traffic.

Our Solution

We delivered a turnkey Shopify transformation over 8 weeks:

Design Phase

Sleek, wellness-inspired theme with hero sections highlighting benefits (e.g., "Digestion & Inflammation" badges), customer testimonials, and As Seen On Shark Tank badges.

Development Core

Full product migration (100+ SKUs), payment gateways (Stripe, PayPal, global options), multi-currency/markets, and promo tools (bundles, discounts).

Advanced Features

Recurring subscriptions, custom quizzes for product recommendations, loyalty programs, inventory automation, and 24/7 support integrations.

Optimization

Speed boosts (under 2s load), SEO (meta tags for "sea moss gummies," schema markup), and A/B testing for CTAs like "From $44.95."

Results

Metric	Before	After Launch	Improvement
Site Speed (Google PageSpeed)	45/100	95/100	110% faster
Product Capacity	20 manual	100+ dynamic	5x scale
Subscription Sign-Ups	0%	25% of sales	New $X/month stream
Conversion Rate	0.8%	4.2%	425% uplift
Monthly Orders	~200	1,200+	500% growth
Mobile Traffic Handling	Frequent crashes	Seamless	300% increase

“Our Shark Tank-funded vision is now live and thriving—thanks to their end-to-end expertise.” – Alexiou Gibson, Founder.

Why It Succeeded

Shark Tank validation demands flawless execution; our Shopify mastery added enterprise-level value, turning a wellness brand into an e-commerce leader with features mirroring top DTC sites.

Key Takeaways

Prioritize subscriptions and gateways for 20-30% recurring revenue in health brands.
End-to-end builds (design + dev + optimize) maximize ROI for funded startups.
Wellness sites thrive with benefit-focused UX and speed—key to post-funding scale.