Essential Sports Nutrition – Shopify + Klaviyo Mastery
Essential Sports Nutrition (ESN), a premium supplement brand (“Certified nutrition. Clean Ingredients. NSF Certified.”), tapped us for a high-performance Shopify store featuring Pre-Workout, Protein Powders, BCAAs, and bundles. Our Klaviyo integration supercharged email marketing, nurturing leads for categories like Women’s Health and goal-based supplements (Tighten & Tone, Muscle-Building).
Client Background
- Client
- Essential Sports Nutrition
- Date
- May, 2020
- Author
- Lovey Dhillon
ESN delivers US-manufactured, clinically dosed supplements with lifestyle support—top sellers include V-Pro vegan protein, Purple Haze BCAA, and gummies. With “Essential Cares” nonprofit tie-in (youth sports donations), they empower goals from fat loss to wellness via transparent, NSF-certified products.
The Challenge
- Needed a scalable Shopify hub for collections (Vitamins, Merch, Bundles) and goal quizzes amid booming demand.
- Lacked automated email flows for cart abandonment, post-purchase upsells, and testimonial nurturing (e.g., “NEURO woke up my brain”).
- Goal: Blend e-commerce power with personalized marketing for repeat buys.
Our Solution
Complete Shopify + Klaviyo rollout:
- Shopify Build: Custom theme with “Find the Right Supplements for Your Goal” quizzes, dynamic collections (Pre-Workout, Men’s/Women’s Health), bundles, testimonials carousel, and “Essential Cares” donation checkout.
- Klaviyo Integration: Flows for welcome series, abandoned carts (e.g., Protein Powders), win-back campaigns, and segmentation (e.g., BCAA fans get Purple Haze promos).
- Optimizations: NSF badges, fast loads, SEO for “best vegan protein,” and A/B tested CTAs like “Shop Bundles for Extra Savings.”
Results
|
Metric |
Before |
After |
Improvement |
|
Email Open Rates (Klaviyo) |
N/A |
35%+ |
Automated nurturing |
|
Cart Recovery |
Manual |
25% recovery |
Klaviyo flows |
|
Bundle Sales |
Low |
20% of revenue |
Targeted emails |
|
Goal Page Traffic |
Basic |
150% uplift |
Quiz + segments |
|
Testimonial Engagement |
Static |
Dynamic carousel |
Conversion boost |
"Shopify + Klaviyo transformed our customer journey—supplements sell themselves now!"
Essential Sports Nutrition
Key Takeaways
- Klaviyo on Shopify turns one-time buyers into loyal “Essential” fans.
- Goal-focused quizzes + flows excel for supplement brands.
