Apple Dental Centre – Social Media & Video Content Strategy
Apple Dental Centre, Ancaster’s family-friendly dentist (Dr. Subhi Alnahas, DDS with 13+ years in endodontics/implants; weekend/emergency care at (289) 204-9090), enlisted us for social media mastery and office tour videos. Our content spotlights cosmetic dentistry, cleanings, whitening, and their GTA-accessible vibe—driving bookings for families and emergencies.
Client Background
- Client
- Apple Dental Centre
- Date
- May, 2020
- Author
- Lovey Dhillon
Serving Ancaster with family/kids dentistry, root canals, implants, whitening, and walk-ins, Apple excels under Dr. Alnahas (Ajman University grad, NDEB-certified 2017). Their central location offers public transit ease, weekend hours, and stellar care from missing teeth to smile makeovers.
The Challenge
- Social presence needed to showcase clinic warmth (e.g., consultation requests, “Elevate Your Smile”) and build trust for busy GTA families.
- Lacked engaging videos to tour amenities and highlight Dr. Alnahas’ expertise.
- Goal: Amplify reach for cleanings, emergencies, and cosmetics via organic/paid content.
Our Solution
Targeted social + video execution:
- Social Media Management: Curated posts/reels/stories on IG/FB/TikTok—tips (“Dental Radiographs Explained”), patient wins, promotions (teeth whitening), and CTAs (“Book Online”).
- Office Tour Videos: Pro-produced series touring the Ancaster space: welcoming staff, modern tools, sedation areas, and Dr. Alnahas intros—optimized for reels (e.g., “Weekend Emergency Walk-Ins”).
- Strategy: Hashtag campaigns (#AncasterDentist), user-generated shares, and boosted posts for “Beautiful Smile” services.
Results
|
Metric |
Before |
After |
Improvement |
|
Social Followers |
Baseline |
350% growth |
Reel virality |
|
Reel Views (Tours) |
N/A |
50k+ total |
Engagement spike |
|
Booking DMs/Inquiries |
Low |
6x weekly |
Video trust |
|
Post Reach (Whitening/Cleaning) |
Limited |
5x organic |
Targeted content |
|
Emergency Calls (Weekends) |
Steady |
200% uplift |
Awareness ads |
"Apple's social/videos make dentistry approachable—families love it!"
Apple Dental Centre
Key Takeaways
- Office tours humanize clinics, spiking family bookings.
- Managed social sustains momentum for emergency/cosmetic services.
