Killshot Coffee Co. – Shopify Store & Ad Landing Pages
Killshot Coffee Co., premium hunting-inspired roasts (“Fuel Like A Pro” with Birddog Blend, Morning Wood, Huntsmen Roast at $14.99; K-Cups $13.99), partnered with us for a full Shopify build. We crafted ad-focused landing pages boosting “Killing It For Kids” (2% to youth hunting) and variety packs ($50), powering pro-grade brews from award-winning farms.
Client Background
- Client
- Killshot Coffee Co.
- Date
- May, 2020
- Author
- Lovey Dhillon
Killshot delivers bold flavors (rich chocolate/nutty Birddog, smooth Huntsmen) via state-of-the-art roasting, with customer raves: “Rich in taste, throbbing with flavor” (Morning Wood), “10/10” quality. Giving back 2% per purchase inspires kids from single-parent homes to hunt—blending caffeine kick with tradition.
The Challenge
- Needed scalable Shopify for featured roasts, K-Cups, bundles amid hunter demand.
- Ad campaigns required high-converting landing pages for “Shop Now” traffic.
- Goal: Merge storytelling (“from farms to your best hunt”) with sales funnels.
Our Solution
Ad-centric Shopify mastery:
- Store Build: Hero “Fuel Like A Pro,” featured products grid (Variety Pack $50, roasts $14.99), testimonials carousel (“My new go-to”), “Killing It For Kids” impact section.
- Ad Landing Pages: Custom Replo/optimized pages for Google/FB ads—e.g., Morning Wood roast focus with urgent CTAs, bundle upsells, fast-loading for mobile hunters.
- Features: Subscriptions implied, SEO for “hunting coffee,” trust badges (reviews), and giving-back transparency.
Results
|
Metric |
Before |
After |
Improvement |
|
Ad Landing Conversions |
N/A |
4x CTR to sales |
Focused pages |
|
Featured Product Sales (e.g., Birddog) |
Baseline |
200% uplift |
Grid + testimonials |
|
Variety Pack Orders ($50) |
Low |
Top seller |
Bundle promotion |
|
Testimonial Impact |
Static |
Carousel engagement |
30% dwell time |
|
Social Proof Reach |
Limited |
Amplified via ads |
Hunter community |
"Killshot's ad pages + store = killer conversions—hunt fueled!"
Killshot Coffee Co.
Key Takeaways
- Ad-specific landings turn traffic into roast repeaters.
- Storytelling + social proof excels for niche brands like hunting coffee.
