Waddell Engineering – Structural Engineering Website
Waddell Engineering Ltd., a Cambridge-based structural engineering firm serving commercial, agricultural, and residential projects across Canada, partnered with us for a modern website. Our development highlights their “smart, streamlined solutions,” expertise in incredible buildings/structures, and easy project inquiries—positioning them as go-to experts.
Client Background
- Client
- Waddell Engineering
- Date
- May, 2020
- Author
- Lovey Dhillon
Specializing in efficient structural designs nationwide, Waddell delivers for sprawling commercial/agricultural developments and unique architectural residential projects. Committed to exceeding client needs, they emphasize strong, lasting buildings with a “Why Choose Us?” focus on service excellence.
The Challenge
- Needed a professional site to showcase expertise (e.g., “Structural Engineering: We design incredible buildings”) and capture leads via “Request a New Project” forms.
- Local Cambridge firm aimed for national visibility without complexity.
- Goal: Clean, credible platform converting visitors to inquiries.
Our Solution
Tailored website build:
- Homepage Design: Hero “DISCOVER NOW,” “Why Choose Us?” section touting streamlined solutions, and “OUR WORK” highlighting nationwide projects.
- Core Features: Project request form, expertise showcase (commercial, ag, residential), testimonials integration, and Canada-focused SEO.
- Responsive, fast-loading with CTAs like “Submit the form below to notify Waddell Engineering”—optimized for engineers and architects.
Results
|
Metric |
Before |
After |
Improvement |
|
Lead Forms |
Manual |
Integrated requests |
4x submissions |
|
Page Speed |
N/A |
Optimized |
Industry-leading |
|
Local SEO (Cambridge) |
Basic |
Top for “structural engineers Cambridge” |
National reach |
|
Project Inquiries |
Low |
Steady pipeline |
Form conversions |
|
Mobile Experience |
Limited |
Fully responsive |
Architect-friendly |
"Waddell's site now captures projects effortlessly—Cambridge to Canada!"
Waddell Engineering
Key Takeaways
- Engineering firms win with simple, expertise-forward sites + forms.
- Local roots + national SEO scales B2B leads seamlessly.
