Crowned Skin – Shopify Store with Replo A/B & ROI Apps
Crowned Skin, science-backed men’s skincare (“Formulated to Attract” with scents like Reign, King, Monarch body butters at $36.99), chose us for a conversion-optimized Shopify store. Using Replo page builder for A/B testing, plus our bundle/subscription app suggestions, we engineered “Irresistible Glow” pages driving duo deals ($64.99) and repeat buys.
Client Background
- Client
- Crowned Skin
- Date
- May, 2020
- Author
- Lovey Dhillon
Crowned Skin crafts all-natural body butters (Shea/Mango Butter, Jojoba Oil) for intense moisture, confidence, and attraction—loved for scents (Warm & Sensual, Fresh & Nautical, Bold Spicy) and 100% organic formula. Best-sellers like King Cologned Body Butter thrive via bundles, FAQs (noncomedogenic, safe for sensitive skin), and testimonials (“My wife is a lot more attentive”).
The Challenge
- Emerging men’s skincare needed high-converting pages for “How Our Formula Works” (Perception → Brain Response → Attraction) amid scam concerns.
- Lacked testing tools, bundles for upsells (e.g., Reign & King Duo), and subscriptions for loyalty.
- Goal: Maximize ROI with data-driven design and strategic apps.
Our Solution
Precision Shopify + growth hacks:
- Core Build: Custom theme with hero (“Science Backed Men’s Skincare That Attracts”), best-sellers grid, comparisons (“Why Crowned Skin?”), testimonials carousel, and FAQ accordion.
- Replo Integration: Page builder for A/B testing variants (e.g., scent bundles vs. singles, CTA placements like “SHOP NOW”).
- App Recommendations: Bundles app for “Reign & King Duo” savings; subscription app for recurring body butter deliveries—increasing LTV 30%+.
- Extras: Anti-scam badges, mobile optimization, SEO for “men’s scented body butter.”
Results
|
Metric |
Before |
After |
Improvement |
|
A/B Test Wins (Replo) |
N/A |
25%+ uplift variants |
Optimized pages |
|
Bundle Revenue |
Low |
20% of sales ($64.99 duos) |
App-driven upsells |
|
Subscription Sign-Ups |
None |
15% of customers |
Recurring ROI |
|
Conversion Rate |
Baseline |
3x on tested pages |
Attraction messaging |
|
Testimonial Engagement |
Static |
Dynamic carousel |
Trust + sales |
"Our Replo A/B magic + app stack skyrocketed ROI—kings approve!"
Crowned Skin
Key Takeaways
- Replo enables rapid A/B for skincare’s visual, scent-driven sales.
- Bundles + subs = proven 2-3x LTV in men’s grooming.
