GenScripts – Custom WordPress Pharmacy Site
GenScripts, an independent pharmacy chain in Tulsa-area locations (Broken Arrow, Owasso, Bixby), partnered with us for a full WordPress redesign and development. Our work created a user-friendly site emphasizing low-cost meds, free delivery, and cost-saving consults—enhancing patient trust and driving service inquiries.
Client Background
- Client
- GenScripts
- Date
- May, 2020
- Author
- Lovey Dhillon
GenScripts stands out in Oklahoma by offering affordable prescriptions (up to 80% savings), free delivery, Medicare reviews, and Soonercare acceptance, serving insured, uninsured, and Medicare patients across South Tulsa and beyond. With a focus on community care over big-chain markups, they needed a digital presence that reflects their “hidden gem” status and patient-first mission.
The Challenge
- Existing site failed to showcase core services like RX consults, low-cost generics, and testimonials effectively.
- Needed seamless integration for insurance lists, blog content (e.g., “5 Ways to Save”), and CTAs for script transfers.
- Goal: A fast, mobile-optimized WordPress platform to attract cost-conscious patients and boost conversions.
Our Solution
We built a custom WordPress site from the ground up:
Design
Clean, trustworthy layout with prominent sections for services (Free Delivery, RX Consults, Low-Cost Meds), patient testimonials, and savings calculator hooks.
Development
Custom plugins for dynamic content (insurance lists, Google reviews embed), contact forms, employment apps, and blog functionality.
Responsive
Responsive across devices, SEO-optimized for "Tulsa pharmacy savings," with fast-loading pages featuring bold CTAs like "Request Cost Savings Review."
Results
| Metric | Before | After | Improvement |
| Page Load Speed | Slow | <3s optimized | 60% faster |
| Mobile Usability | Poor | Fully responsive | 100% compliant |
| Service Inquiries | Low via site | 3x form submissions | Via testimonials/CTAs |
| SEO Ranking (Local) | Mid-page | Top 3 for “Tulsa low-cost pharmacy” | Enhanced visibility |
| Engagement | Basic | High (testimonials, reviews) | Patient retention boost |
“GenScripts‘ new site captures our affordable, caring vibe perfectly—patients love the ease!”
Key Takeaways
- WordPress excels for service sites with testimonial-heavy, CTA-driven designs.
- Local businesses thrive with integrated reviews and savings-focused UX.
